Priority and Purpose, the Patriots
The Dallas Patriots do not have a problem with branding. Known through the country as a premier program, the Patriots have a dress code for practice and games alike, ensuring there is consistency in how the organization is reflected at all times.
But if the Patriots were ever in need of a creative makeover, Logan Stout wouldn’t need to enlist the services of an advertising agency, seeking the advice and storytelling abilities of a Don Draper. If one were to ever talk to Stout and discuss the origins of the Lone Star State organization, to surmise who the Patriots are is pretty simple: Priority and Purpose, the Patriots.
“Our priority is the kids,” said Stout, the Patriots founder. “Making sure we're putting the kids in the best atmosphere, the best environment, the best competition, the best facilities, so they can reach their dreams.”
Stout established the Patriots in 2000. Experiencing burnout from his playing career, Stout contacted a local Dallas league to see if there were any teams in need of a coach. Informed all teams were full, but that there was a list of players not selected for a team or whom registered too late, Stout brought together the rag-tag team of leftovers or late-comers and went out and become one of the best teams in the state.
“They snail-mailed it to me, a list of kids, and I was just dialing,” Stout said.
Raising money to make sure no player incurred a cost to play, even outfitting the team with a chartered bus to travel on, Stout started what would eventually become the Patroits.
“We ended up having an amazing year, we won the state title. Back before they had these showcases, it was you win your league and you go to regionals. You win that and you go to state, you win that you go to the World Series. We had incredible success.”
Stout now looks back and laughs at how much he spent to outfit the team and how the initial purpose changed. He didn’t intend for the Patriots to be more than a one-year, one-season team, but requests to join the team, inquiries on when tryouts were made him see there was a need and an opportunity to be an impact in the lives of others in a way few other opportunities provide.
“God put it in my heart to go coach some kids, use the platform of baseball to make a difference in these guys lives,” Stout said. “I've always had a heart for children and kids, trying to add value to their lives because they are the future leaders of our country and our world.
“I don't think we simply need to have a better world for our children, we need to have better children for our world. I think sports is a great outlet to do that.”
With multiple indoor facilities throughout Texas, and over 100 teams from ages six to 18, Stout is thankful the Patriots have evolved into something special.
“This whole youth baseball thing has evolved, it's just changed,” the former Dallas Baptist assistant coach, whom the Patriots share the nickname with, said. “I don't like a lot of the changes that have happened. I think kids are playing too much, I think there's a lot greed, a lot of people out there simply to make money at the sacrifice of the kids and I don't like it.
“If adults just did their part, that's get them to the field and leave them alone, I think it would be a lot more fun for the kids.”
The Patriots can boast a who’s who of professional players as alum, from established big leaguers like Chris Davis and Yovani Gallardo to rising newcomers like Trevor Story, Josh Bell and Jake Thompson. But for Stout, who said you can’t give a kid you’re all if you’re worried about getting all that you can get, instead of hooting and hollering of who has come before and what they have gone on to do, the attention and all efforts go towards the players.
“It’s our passion,” he said. “It's just teaching these kids how to win at life, doing things the right way, for the right reasons.
“Ultimately, it's who you become along the way.... I think a lot of people lose track of the purpose of sports.”
Going on 18 years, the Patriots haven’t lost track of their purpose and priority. And there isn’t a need for an overhaul.